Poor Sales? Maybe You Need a Website Redesign: Here’s How
300,000 websites use Crazy Egg to understand what’s working on their website (with features like Heatmaps, Scrollmaps, Referral Maps, and User Recordings), fix what isn’t (with a WYSIWYG Editor), and test new ideas (with a robust A/B Testing tool).
Did you know that poor web design can hurt conversions and sales? An unattractive site deserves a website redesign.
No matter what your company size or industry is, though, it’s crucial that you take a strategic approach to your website redesign. Know what isn’t working, what does currently work, and what goals you wish to achieve.
Otherwise, how will you take advantage of your existing web traffic? Worse, what happens if your web design is causing people to avoid visiting your site at all?
Let’s look at some of my favorite techniques for creating a website redesign strategy and implementing it for maximum ROI.
I answer three questions when deciding whether or not to redesign a website:
Does the design look outdated?
Are my conversions/sales decreasing?
Have I received complaints about user experience or design-related issues?
If I answer yes to any of those questions, a website redesign is necessary.
It’s also important to consider branding.